Sunsite Online Marketing

Today’s tip is all about your location. Specifically, your new business address. It’s not just for receiving mail and holding meetings — it’s also a valuable Search Engine Optimization (SEO) tool for your business.

Be sure to update all of your company records and marketing material with your new address, including:

·       Company website.

·       Letterheads and stationery.

·       Business cards.

·       Email footer.

·       Brochures and marketing material.

·       Google My Business listing and online directories.

Consistent Branding Across All Platforms and Media

Keeping your information consistent makes it easy for future clients to find you. Clarity will not only help your clients, but will make it simple for search engines like Google and Bing to index your information and start showing in local search results.

We also recommend incorporating location keywords into your website and online marketing. For instance, “Injury Lawyer in Los Angeles” or “Transportation/Freight Services in Atlanta”. This will greatly increase your chances of generating leads online through your SEO.

Check out these resources for further information on using local keywords:

·       Complete Guide to Local SEO

·       The Local SEO Checklist

·       Local SEO Checklist Video

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